How to Write an Attractive Rental Listing Headline

Whether you love or hate using Craigslist to post rental listing ads, you have to admit that the website is pretty effective at drawing in applicants (plus, it’s free). The problem with this popular listing website is that you have to post frequently, and attract users to your information with headlines. Here’s our guide on writing catchy, but informational, rental listing headlines.

The Basics

Before we continue, let’s hash out the basics your listing headline should have. Although all of these factors are included within Craigslist, and are searchable through their filter, it doesn’t hurt to reinforce it. Basic information you could (and should) include in your headline are:

  • Price
  • Bedroom/Bathroom count
  • Location

An example of a headline using all three is “$1435, 1 Bedroom Home in beautiful Thousand Oaks”. Considering that Craigslist shows all of the information in the listing, you can drop to 2 if you need the space or want to emphasize one of the three basic factors. Easy, right?

Features Attract your Audience

Beyond the basics, you’re going to want to attract the perfect applicants for you through your headline. To get the perfect residents you need to think strategically about your property, and the vacancies you’re listing. Think of its assets: number of bedrooms/bathrooms, location, size, extra factors (like a balcony, energy efficient appliances, additional square footage, etc.). Then, brainstorm the type of applicants that would be attracted to your property’s (and that particular unit’s) features. By using these features to target specific applicant types, you’ll avoid wasting your time on leads that don’t follow through to the rental application.

Now that you have your features down, and have a grasp of the basics, it’s time to write your rental listing headlines! If you get stuck, take a look at our examples below. Can you figure out which features we used?

For Family Renters:

“$1,590 – Affordable 3br in Oxnard with Upgraded Appliances!”

“2 Bedroom, 1 Bath with spacious Loft and wood Fireplace for $2,995.”

“Great 4 Bedroom, 3 Bath Home near Riverview High School, $1950”

For Pet Renters:

“Pet Friendly 2 Bedroom with backyard near Downtown Santa Barbara”

“Spacious Three bedroom apartment next to Dog Park in Clovis”


Millennial/College Renters:

“Studio with wood flooring near UCLA, $1891”

“$1,150 1 Bedroom with Patio. Water included!”

While there are many different ways to write and attract renters on Craigslist, using a headline that is direct will not only intrigue your applicants but save yourself time. By providing basic information from the get go in your attractive rental listing headline, you avoid unnecessary questions down the road and get closer to gaining your dream residents. By utilizing a property management software that tracks where your marketing leads come from, you might just find out that Craigslist is the best listing site for your community.


Do you have any tricks to writing rental listing headlines? Let us know in the comment section below and subscribe for more helpful tips!


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Becky Bower is the Content Strategist here at the CIC Blog. She holds a degree in English, with a focus in creative writing, from CSU Channel Islands. Her biggest weakness is cake and favorite superhero is Batman.

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