Smell marketing isn’t a new idea by any means, and there’s no doubt that you’ve encountered it before. Casinos utilize it to encourage gambling and increase drink sales; medical offices use it to put you at ease while you sit in the waiting room, and gyms use it to keep the air fresh and encourage
If you’re working in the rental housing industry, there’s no doubt that you’ve heard of the Fair Housing Act (FHA). While you may think that it’s just a piece of legislation that prevents bias of the seven protected classes (race, color, religion, disability, sex, familial class, and national origin), there’s much more to it than
When a tenant fills your vacancy, it isn’t uncommon to offer them a move-in gift to show your appreciation. Maybe you offer a month of free internet or a gift card to a restaurant in the area, but you do something nice to start your relationship with your new renter on the right foot. With
While the city of Seattle banned them in April, apartment bidding websites like Rentberry and Biddwell are insistent to stay. The service provides rental property owners in major metros across the U.S. the chance to make higher monthly revenue, but comes at a cost. This is why the multifamily industry should stay far, far away from these apartment bidding websites.
The debate on whether or not to allow pets in rental housing is always ongoing, and there are certainly arguments for both sides. It seems like everyone has their own opinion, and they’re steadfast in their belief. However, as resident pet tenant screening become more advanced, could this new form of verification be the turning point?
In the era of ‘Netflix and Chill’ and the binge watch, it’s safe to say that most people are enjoying their television. With so much content out there you don’t have to go far to find representation, and property managers are no exception. While television property managers may be a little quirky, there are some good lessons that can be learned from them.
Although we all wish that summer would last a little longer, the season is steadily coming to a close. School supplies are starting to fill the aisles of every store, and the inevitable return to the normalcy of the academic year is looming. For property managers, this presents an opportunity to market to a specific kind of renter, and possibly fill some vacant properties you may have sitting. College students are taking this time to finalize their living arrangements, and your property could be just what they’re looking for. Take advantage of this new pool of renters by tailoring your marketing strategy to attract students.
Everywhere you go, there are rules. Whether you’re at home or school or the mall, there are guidelines in place that people are expected to follow when present. Our society is structured around rules, and, without them, it wouldn’t be able to function. Your property is no different; when you allow a tenant to fill your vacancy, you expect them to pay the rent on time and respect your property in return. Everyone has their own rules for their rental, but consider these three popular rules.
Technology is a driving force in our society, a simple way for people to connect with timeliness and ease. With a cell phone or a computer, the world becomes your oyster and the sky is the limit. Some apps offer the opportunity for people to exchange goods or services, requiring little more than the touch of a few buttons. You are probably well aware of the home sharing app Airbnb, which allows ‘hosts’ to rent out part or all of their living space to travelers. While the service may be a lucrative option for some homeowners, it’s understandable that landlords and property managers wouldn’t want their tenants renting out a room in their home. But what do you do if you find that your renter is putting your property on Airbnb?
With year-over-year inflation rates reaching an average of 2.5% that means raising rent is inevitable for most landlords and property managers. However, it can be hard and you may feel guilty to pass the financial burden along to your tenants. Even more if they’re long-term, have a good track record, or are your friends and family. Here are four ways to increase rent without feeling guilty.