The ideal rental home seems to change on a dime as new renters enter the market with their own set of priorities. As the trend of minimalism continues to gain traction, so does America’s obsession with tiny homes. The idea of cleaning out your clutter and downsizing is quite popular now, and many people are
Craigslist is a great tool to promote your vacancies and attract a ton of new, interested applicants, but it isn’t without its problems. The online classified site is notorious for being the playground for identity thieves, scammers, and digital criminals – and your rental properties could be their next target. This is how you can
As the leaves begin to fall and the weather gets a little bit colder, it’s the inevitable sign that we’re entering the holiday season. Before anyone puts up their trees and hang Christmas lights that will stay up until March, we get to engage in the spooky and fun spirit of Halloween. Treat your residents
Whether you have an out-of-state rental applicant, are promoting a new development, or have no units available to show, selling potential applicants on a unit they’ve never seen is tricky. Applicants still need a visual sense of the space, an understanding of how their lifestyle could change based on your amenities or neighborhood, and establish
In the multifamily world, accepting walk-in rental showings is typically considered a big component of good customer service and community branding… but that is slowly fading. Many multifamily properties have started ditching walk-ins in favor of requiring scheduled showings to maximize their leasing agent’s time and minimize the chances they’ll receive not-so-serious viewers. Whether or
Smell marketing isn’t a new idea by any means, and there’s no doubt that you’ve encountered it before. Casinos utilize it to encourage gambling and increase drink sales; medical offices use it to put you at ease while you sit in the waiting room, and gyms use it to keep the air fresh and encourage
If you’re working in the rental housing industry, there’s no doubt that you’ve heard of the Fair Housing Act (FHA). While you may think that it’s just a piece of legislation that prevents bias of the seven protected classes (race, color, religion, disability, sex, familial class, and national origin), there’s much more to it than
When a tenant fills your vacancy, it isn’t uncommon to offer them a move-in gift to show your appreciation. Maybe you offer a month of free internet or a gift card to a restaurant in the area, but you do something nice to start your relationship with your new renter on the right foot. With
While the city of Seattle banned them in April, apartment bidding websites like Rentberry and Biddwell are insistent to stay. The service provides rental property owners in major metros across the U.S. the chance to make higher monthly revenue, but comes at a cost. This is why the multifamily industry should stay far, far away from these apartment bidding websites.
The debate on whether or not to allow pets in rental housing is always ongoing, and there are certainly arguments for both sides. It seems like everyone has their own opinion, and they’re steadfast in their belief. However, as resident pet tenant screening become more advanced, could this new form of verification be the turning point?