How To Boost Your Community’s Reputation With Facebook

The internet revolutionized how the public can access information. All it takes is one Google search, and a prospective resident can see a plethora of information about your property. If you don’t put in the effort with your channels, that information may not be the best.

The internet revolutionized how the public can access information. All it takes is one Google search, and a prospective resident can see a plethora of information about your property. If you don’t put in the effort with your channels, that information may not be the best.

Woman with computer surrounded by social media

Savvy businesses understand the power of Facebook. Almost 2/3rds of the US population has a Facebook account. For some prospective renters, they will look at your Facebook reviews before checking out your property’s website. Make sure what they read is positive and that it reflects what truly happens in your community.

Woman with computer surrounded by social media

Savvy businesses understand the power of Facebook. Almost 2/3rds of the US population has a Facebook account. For some prospective renters, they will look at your Facebook reviews before checking out your property’s website. Make sure what they read is positive and that it reflects what truly happens in your community.

Don’t be scared to ask your renters to leave reviews for your community.

The people who already live in your community are your best voice. These individuals can truly tell prospective renters what it’s like to live there. Don’t be afraid to solicit their feedback. If your renters aren’t leaving this feedback organically, create an incentive to get them to do so. If you are in the position to offer rent discounts, that is the most popular option.  Gift cards or other fun prizes are also popular with renters. If you want their feedback, reward them for doing so.

Be prepared that not everything you hear will be a 5-star review. And as much as that disappoints us, that’s ok. Look at anything less than 5-stars as a chance to learn what didn’t meet that resident’s expectations and how to fix it. This could be something that a future renter didn’t enjoy either. Look at this as a chance to fix an issue and meet or even exceed expectations.

Answer every review, even the “bad ones.”

Don’t be scared to ask your renters to leave reviews for your community.

The people who already live in your community are your best voice. These individuals can truly tell prospective renters what it’s like to live there. Don’t be afraid to solicit their feedback. If your renters aren’t leaving this feedback organically, create an incentive to get them to do so. If you are in the position to offer rent discounts, that is the most popular option.  Gift cards or other fun prizes are also popular with renters. If you want their feedback, reward them for doing so.

Be prepared that not everything you hear will be a 5-star review. And as much as that disappoints us, that’s ok. Look at anything less than 5-stars as a chance to learn what didn’t meet that resident’s expectations and how to fix it. This could be something that a future renter didn’t enjoy either. Look at this as a chance to fix an issue and meet or even exceed expectations.

When someone leaves a glowing review of our staff or community, we are quick to thank them. But when someone says something less than flattering, are we as quick to answer those? Sadly, that answer isn’t always yes. Some managers get combative with negative reviewers. Others ignore them altogether. Both of those are wrong. Acknowledge those less than positive critiques and look for a chance to spin those into a positive. Or find a way to improve the issue for future residents. Answer every comment, both good and bad. Just the simple act of you answering is an excellent look to future renters. Not answering looks awful.

Answer every review, even the “bad ones.”

When someone leaves a glowing review of our staff or community, we are quick to thank them. But when someone says something less than flattering, are we as quick to answer those? Sadly, that answer isn’t always yes. Some managers get combative with negative reviewers. Others ignore them altogether. Both of those are wrong. Acknowledge those less than positive critiques and look for a chance to spin those into a positive. Or find a way to improve the issue for future residents. Answer every comment, both good and bad. Just the simple act of you answering is an excellent look to future renters. Not answering looks awful.

Link your Facebook to your website.

Make it easy for renters to switch between both platforms. Our websites always put our best foot forward. Facebook is a bit more truthful. This way, if a prospective tenant finds your company website, they can easily click over to Facebook to get the scoop on what your current residents think.

Get your residents to like you on Facebook.

Savvy businesses understand the importance of social media. They know that an empty or dead channel is a bad look. Make sure your Facebook page is active! Post content at least once per week. Use your Facebook to cross-promote any additional social media channels that you use as well. And, make sure your page is actively generating likes and interacting with the individuals who engage with your page. It is not a good look to have a page for your community with very few likes.

Boosting your community’s reputation with Facebook can revolutionize the way you communicate with your renters and gain new leads. However, if you don’t take the time to invest into your channels, your social media presence won’t do you any favors. The modern renter googles prospective renter properties – and social media accounts are a great way to get eyes on the vacancies you want applicants to see.

Link your Facebook to your website.

Make it easy for renters to switch between both platforms. Our websites always put our best foot forward. Facebook is a bit more truthful. This way, if a prospective tenant finds your company website, they can easily click over to Facebook to get the scoop on what your current residents think.

Get your residents to like you on Facebook.

Savvy businesses understand the importance of social media. They know that an empty or dead channel is a bad look. Make sure your Facebook page is active! Post content at least once per week. Use your Facebook to cross-promote any additional social media channels that you use as well. And, make sure your page is actively generating likes and interacting with the individuals who engage with your page. It is not a good look to have a page for your community with very few likes.

Boosting your community’s reputation with Facebook can revolutionize the way you communicate with your renters and gain new leads. However, if you don’t take the time to invest into your channels, your social media presence won’t do you any favors. The modern renter googles prospective renter properties – and social media accounts are a great way to get eyes on the vacancies you want applicants to see.

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