The 2018 elections officially begin this week as Californians start receiving their vote-by-mail ballots. With rent control at the center of this year’s legislative debate, the statewide rent control measure, Proposition 10, has made waves amongst rental housing professionals and tenant’s rights activists. Before you hit the polls in November, take some time to consider
Craigslist is a great tool to promote your vacancies and attract a ton of new, interested applicants, but it isn’t without its problems. The online classified site is notorious for being the playground for identity thieves, scammers, and digital criminals – and your rental properties could be their next target. This is how you can
Property managers are responsible for a variety of tasks – from leasing and accounting to marketing and general management – and it can be tricky to add career development to your busy to-do list. Take the time to invest in your future goals with these 4 career-boosting methods. With a little dedication you’ll rise the
As the leaves begin to fall and the weather gets a little bit colder, it’s the inevitable sign that we’re entering the holiday season. Before anyone puts up their trees and hang Christmas lights that will stay up until March, we get to engage in the spooky and fun spirit of Halloween. Treat your residents
With the California governor race between Gavin Newsom (D) and John H. Cox (R) months away, Governor Jerry Brown has been busy these past few weeks sign his last rental housing laws into effect before he retires in January. Ranging from new balcony inspection requirements to a handful of eviction changes, be mindful of these
Whether you have an out-of-state rental applicant, are promoting a new development, or have no units available to show, selling potential applicants on a unit they’ve never seen is tricky. Applicants still need a visual sense of the space, an understanding of how their lifestyle could change based on your amenities or neighborhood, and establish
In the multifamily world, accepting walk-in rental showings is typically considered a big component of good customer service and community branding… but that is slowly fading. Many multifamily properties have started ditching walk-ins in favor of requiring scheduled showings to maximize their leasing agent’s time and minimize the chances they’ll receive not-so-serious viewers. Whether or
As September comes to an end, it’s time for the California Governor, Jerry Brown, to make some decisions on legislation. As bills pass over his desk, let’s take a look at what’s coming down the pipeline and what’s been approved.
The US Department of Housing and Urban Development (HUD) has filed a complaint against social media giant Facebook. The company is allegedly allowing advertisers on their site to be discriminatory with options that violate and target the seven protected classes. As these practices have been brought to light, an investigation into whether they are violating
Smell marketing isn’t a new idea by any means, and there’s no doubt that you’ve encountered it before. Casinos utilize it to encourage gambling and increase drink sales; medical offices use it to put you at ease while you sit in the waiting room, and gyms use it to keep the air fresh and encourage